Artificial intelligence is increasingly affecting people´s initiatives. If earlier AI helped a person to perform routine operations, a few researchers are arguing that AI can copy emotions and thinking processes. The general (strong) AI is moving further and further into the areas previously inaccessible for understanding people´s capabilities: the collective unconscious, the transcendental state of mind. Such advanced technologies are useful for group strategic formation for self-organising social networks and for creating effective plans for government, non-government, regional, national, municipal, and other bodies. But all of this can lead to a sharp reduction in jobs, and as a consequence, social unrest. There is a high risk of societal development with limited attention to people´s emotions, lacking soul. This session aims to discuss such problems and propose disruptive solutions to improve AI development in the present and future.